Developing the Workforce for Information Technology in the Bay Area

Generating Awareness & Interest
  • Only 12% of HS juniors included computer science/engineering as the top of their "coolest" jobs in Silicon Valley

  • Math and science are not perceived to be relevant as computer related courses for success in a high tech career

  • Family, TV and the media are important influences that help students understand a career well

  • Significant variation exists of high-tech awareness along ethnic lines in the student population

  • Students who are highly motivated to obtain an IT career can succeed in the current system -- do not underestimate the importance of messaging -- cannot assume that if we build it they will come

Rosalind Hudnell, California Public Affairs Manager, Intel Corporation
Keynote Address, February 7, 2001
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