California School-to-Career Action Network

CALSCAN Home | BaySCAN Home |

Tools & Strategies for Marketing STC Success
Distribute to your partners as part of their "arsenal" when talking with policymakers!

The CA STC Action Network presents these resources to help with an important task: How do we convince legislators, employers, educators, parents, and foundations that investing in school-to-career activities is worthwhile?

  1. Demonstrate how organizations match and leverage the State's funding investment. (This sample Partnership one-page document highlights one statewide matching and other successes. You may use this as a template and substitute your partnership name.)
    1. Help make the case for increased funding in the budget for school-to-career partnerships by MAY 15TH! Adapt and send copies of this letter to the addresses of these key legislators.
  2. Statewide summary of Student Achievement Results
  3. Sample letter to the Governor from your partnership (Adapt to your needs).
  4. Local Partnership Matching Data (Excel Spreadsheet). If you have trouble with the Excel file, try the Word version or the HTML version.
  5. Invite your local legislators, the Governor, and other policy makers to your partnership--for meetings and special events.
  6. Visit Sacramento with your local superintendents, chamber of commerce, and other groups. Make sure they carry your message.
  7. Attend School-to-Career Legislative Day--scheduled by the CA STC Action Network (May 10, 2001). Bring your partners!
  8. Invite key people to actually see students in action ... in the classroom and at the workplace!

When you can, share as much GOOD NEWS as possible. Tools and strategies presented here have been used with chambers of commerce, boards of education, employers, the Governor's Office, and the State Legislature. Feel free to take the information and customize it to your local efforts!

Please any other methods and documents that you have used successfully.

Don't delay. Invest Today. Recruit Your Partners. Let Your Voices Be Heard.

The California STC Action Network