BaySCAN Strategic Plan 1999-2000

Who we are

BaySCAN is a coalition of business, labor, K-16 education, School-to-Career (STC) service providers, and local partnership organizations developing a Bay Area regional infrastructure to support School-to-Career programs and initiatives.

What we do

BaySCAN promotes and supports organizations and institutions that create powerfully integrated school and work-site learning opportunities for students and educators.

The outcome of our efforts

This unique collaborative effort provides networks and resources to local school, employer, and community partnerships. The work of these partnerships enables Bay Area students to pursue high skill careers and post-secondary education by acquiring the ability, desire, and commitment to keep learning and living productively throughout their lives.

BaySCAN has identified five key strategies for 1999-2000:

1. Employer Engagement Initiative ¾Build a critical mass of employers offering learning opportunities for students and educators that are purposeful and connected to the classroom.

• Leverage Bay Area Councilís commitment to school-to-career by placing an Employer Engagement Director at the Bay Area Council to lead an Employer-to-Employer team made up of company champions (Autodesk, Siemens, Intel, Schwab, etc.). This team will support Local STC Partnerships in engaging employers and also work through the Bay Area Councilís membership of more than 300 member firms and more than a dozen reciprocal associations of local chambers of commerce and economic development organizations.
• Publish additional Employer Best Practice reports in print and on the Web. Profile additional companies and use these models to engage employers and expand existing partnership activities.

Partners include: Bay Area Council, Bay Area Industry Education Council, Bank of America, New Ways Workers, Joint Venture: Silicon Valley Network, Bay Area Multimedia Partnership, National Alliance of Business, National Employer Leadership Council, California STC Interagency Partners, Local STC Partnerships

2. Legislative/Policy Campaign ¾Advocate for new and existing legislation and public policy that supports and sustains school-to-career.

• Key members of BaySCANís Board of Directors and Council of Advisors will participate on the Governorís STC Advisory Committee and other statewide projects that will increase visibility and support.
• BaySCAN will convene STC stakeholders and policy makers across the state in a new CA STC Policy Network to initiate new policy and strengthen existing legislation to support STC initiatives.
• BaySCAN will provide a communication infrastructure through electronic listservs and web pages to provide regular updates on legislation and policy impacting our work and rapid mobilization of education and industry leaders on key issues.

Partners include: Association of California School Administrators (ACSA) and the California County Superintendents Educational Services Association (CCSESA) STC Taskforce, State Center Consortium, Local STC Partnership Directors and Region Leads statewide

3. Industry-based Networks¾Network employers, educators, and students through common work and best practices.

• Convene advisory boards of employers, educators, and support organizations.
• Provide a communication network for educators and employers that will promote sharing of best practices through web pages, interactive web-based discussions, electronic newsletters, and collecting and sharing of school success data.
• Assist local partnerships and school-based programs through annual institutes and specialized coaching.
• Expand industry focused networks to include information technology and health/bio-technology careers.

Partners include: Local STC Partnerships, Bank of America, CSU Hayward, Bay Area Multimedia Partnership, Bay Area Industry Education Council

4. Local STC Partnership Support ¾Support the leadership development of local leaders and provide key cross-region services that enhance local partnership organization development.

• Convene regularly local STC partnership directors for strategic development and sharing of best practices.
• Capture grants and national projects that provide for local STC partnership organization development (Work-Based Learning Enhancement Project, School-to-Work Intermediary Project)
• Provide marketing assistance to local STC partnerships.
• Expand industry focused networks to include information technology and health/bio-technology careers.

Partners include: New Ways Workers, Local STC Partnerships.

5. Marketing & Communications ¾Create broad-based awareness of school-to-career through regional marketing initiatives.

• Establish a working partnership with a CBS/KPIX Channel 5 that will broadcast regular STC success stories, PSAís featuring Governor Gray Davis and corporate-sponsored commercials about STC throughout the region.
• Develop regional communication tools and resources and distribute to local communities.
• Coordinate and promote CA Intern Summer 2000 as a statewide unifying event for school-to-career.

Partners include: KPIX Channel 5, Local STC Partnerships, Southern California Communication Collaborative, and California STC Interagency Partners